08-2008 to 12-2010

Digital Marketing, Department Management, Creative Projects & Tradeshows

• Creating content for sales sheet, web sites, press release, blogs, news, white paper, legal compliance document;
• Administered lead generation and e-mail response; Managed and trained CRM database (cold leads/hot leads) on daily basis;
• Launched, managed database marketing and direct mail campaign, email marketing;
• Organized trade shows managing contract, tracking and recording merchandise, managed lead input to CRM, develop presentation by PowerPoint and videos;
• Implemented policies and procedures in marketing department for literature request, digital photos and digital files, passwords, hosting and 3rd party account info;
• Conceptualized, developed and executed high end design in all print and marketing materials, catalogs, data sheet, technical drawings, press releases offline/online;
• Worked closely with cross functional team increase sales, quality of customer services, communication for sales leads;
• Organized video and product shoot, developed photo and video gallery;
• Launched new product line & created an e-commerce site with various database integration;
• Maintained strategic search engine optimization includes keyword analysis, content development, meta tags, web crawler’s file development, site submission to ensure ranking position;
• Analyzed traffic in details and behavior using Google Analytics, Web Trends, User-views, Yahoo Analytics, Crazy Egg;
• Perform A/B testing and retargeting customers;                                                                                                                                             
• Launched and managed SEM ads on major search engines and managed SEM budget of $10,000 to $20,000 per month;
• Analyzed ROI on different PPC campaigns and took necessary steps to enhance ad performance;

 Key Accomplishments: Corporate

• Introduced an online marketing strategy to create an open presence for the company 
• Developed a new website with all and worked with developers
• 1st page top placement on Google, Yahoo, MSN within 9 months on major keywords search resulting increase in clicks from 80 per day to 250 per day; Successfully developed a process to maintain and update sites for other personals in the company and kept developing user experience
• Sales grew 200% implementing new site and SMM campaigns
• Introduced pay-per-click campaigns resulting 20 to 30 new potential customers per month;
• Developed and organized product photo archive of 16000 product photos; Manage Photo & Video shoot
• Successfully launched several product catalogs, brochures, technical sales sheet, white paper;
• Planned, managed and launched brand new online store with proper PPC campaign, web page content, testimonials and SEO resulting $10000 to $15000 marginal gain to net sales per month;
• Net sales from online source gained to $40,000 per month;