Building A Store on Amazon: From Scratch to Production

I recently collaborated with a client on an Amazon project to launch an Amazon Store for their newly introduced products. It became clear that they had a limited understanding of Amazon's landscape. They asked me about the differences between Amazon Vendor Central and Seller Central, a common area of confusion for many. Here’s the distinction:

Business Model

Seller Central
- B2C/ D2C (you sell to customers)
Vendor Central
- B2B (you sell to Amazon)

Fees:

Seller Central:
- 8%/15%+ optional FBA fee
Vendor Central:
- No seller fees, but allowances (e.g., marketing fees) may apply

Store Control

Seller Central: High
Vendor Central: Low

Payout

Seller Central: Retail price (minus fees)
Vendor Central: Wholesale price

Fulfillment Options

Seller Central: FBA or FBM
Vendor Central: Ship to Amazon

Eligibility

Seller Central: Open to all
Vendor Central: Invite-only

Brand Control:

Seller Central:
- More (especially with Brand Registry)
Vendor Central:
- Less (Amazon controls the retail page)

Access

Seller Central: Access to anyone
Vendor Central: Invitation only

Advertising

Seller Central:
- Access to A+ Content, Access to Sponsored Products, Sponsored Brands (with Brand Registry)
Vendor Central:
- Access to A++content (Premium), Sponsored Ads, Amazon Retail Marketing (ARMs)

Best for:

Seller Central:
- Small to mid-sized brands, DTC (direct-to-consumer) businesses
Vendor Central:
- Established brands, Manufacturers, wholesalers, Entrepreneurs, and private label sellers, High-volume businesses

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Growth Marketing Package

Basic

Grow Package

(Branding, Web, SEO, SMM)

$1500

Perfect for startups and small businesses looking to launch quickly with a professional site.

Standard

Scale Package

(Branding, E-commerce, SEO, SMM)

$2500

Best for growing businesses that need a complete digital presence with content, video, and SEO to start generating traffic immediately.

Premium

Iterate Package

(Amazon Store Setup, Brand Registry, SEO, SMM)

$4500

Enterprise-level package for companies ready to scale includes full Amazon store, Al+SEO growth plan, video content, Google landing pages, advertising and training.

View All Packages Details Page

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