Digital Marketing

Digital  Marketing

I have been working in digital marketing for over 12 years.
I hit my biggest milestone in the dynamic projects with Specialty Motion, Alvarado Manufacturing Group, Accuracy Plus California, Pryme Radio Products 

 

My Expertise Overall: 

  • Technical SEO/ On-Page SEO/ OFF-Page: Manage all search engine optimization and search engine marketing initiatives by implementing SEO techniques
  • Google Algorithms: Worke with Google Panda recovery,  Google Penguin recovery, Google Hummingbird recovery, Pigeon update 
  • Strategic Direction: Provides strategic direction, evangelizing the benefits of SEO & SEM to the company’s management and corporate objectives of online marketing effort and the implementation of all organic and paid search initiatives.
  • Managing A Team: Work with designers and web developers to create and implement an organic and paid search strategy customized for each target market.
  • Oversee Retargeting Advertising Campaigns: This includes defining campaign objectives, setting up the campaigns, ensuring the necessary code is implemented correctly on all appropriate web and landing pages, setting up conversion tracking, and monitoring KPIs.
  • Content Strategy: Develop a crafted SEO Optimized Content Strategy using Ahrefs, SemRaush, AWR, SpyFu, Ubersuggest. I also perform intense research on Competitors' ranking and content writing strategy, FAQ ranking, etc.

 

A. Search Engine Optimization (SEO)

I have been working in Search Engine Marketing for years, using SEMRush, Ahrefs, Yoast, UberSuggest, Google Keywords Planner, Canva, Google docs, Trello
My experience includes working in

  • Full popularity analysis 
    This includes site health analysis, broken link 
    analysis, malware, web crawlers reporting
  • Keywords analysis and keywords ranking report on SemRush, Aherfs, Google Keyword Planner 
  • Target Audience demographic basis
  • Back-link profile analysis (including the type and quality of links for up to 300 unique links) - 
  • Recommendation on the back-links and what actions to take.
  • Create reciprocal links
  • Content optimization 
  • Slug Analysis
  • Landing pages creation 
  • Landing page optimization with CTA ( Call To Action)
  • CRM integration 
  • Picture optimization 
  • Demography based page optimization 
  • Social Metrics analysis and recommendation.
  • Google Places, NAP, and Local Listings analysis and recommendations.
  • Optimization analysis plus recommendations on actions to touch up the on-page optimization.
  • Content analysis and recommendations
  • Demography based content writing 
  • Competition analysis; finding the five top players in your market and giving insights into their popularity, and comparing them with your own website
  • Promotion analysis
  • Freebies offerings to collect emails
  • Newsletter invitation 
  • Footer code integration 
  • H2, H3 Tag Integration 
  • News Feed Integration 
  • Online reputation analysis and recommendation
  • Google Review, Yelp Review
  • Review Account Management 
  • Google Web console testing 
  • Google Tag manager 
  • Google Analytics
  • Website speed analysis and recommendation

 

B. Search Engine Marketing 

In digital marketing, I have gained years of experience
using these tool 

  • Services Campaign 
  • Setup Pixel Setup & Optimization
  • Marketing Automation
  • Product Catalog Setup & Optimization
  • Build Lookalike Audiences
  • Dynamic Ads Setup
  • Facebook Advertising Campaign Management
  • Audit
  • Retargeting
  • Media Planning Campaign 
  • Optimization Conversion Rate 
  • Optimization Budgeting & Forecasting
  • Market Research 
  • Tracking & Analytics

 

Tools I use

  • Microsoft Ads
  • Google Merchant Center
  • Google My Business
  • Google Shopping
  • Google Display Ads
  • Google Discovery Ads
  • Google Tag Manager
  • Google Analytics
  • Google Smart Ads

Recommendations

2000

Creative Projects

100

Custom Website & Applications

5

Star Recommendations

4000000

Produced ROI

Technology I work with