Approach to Vertical Marketing

Approach to Vertical Marketing
  • Sabina Islam
  • Web Development
  • 06-17-2021

Vertical Marketing is one of my areas of expertise, along with technical marketing. I have 8 to 10 years of working experience with B2B industries as a marketing expert developing their marketing strategy combined with technical marketing. I have worked in B2B companies to establish a vertical marketing strategy with competitive intelligence (CI). These include Crowd Control System,  Security & Ticket Scanning System, Food Machining, Linear Motion Control System, Construction Tools, etc. 

To be successful in these B2B industries, I had to gain a solid knowledge of their products, technology, target customers, competition, competitor’s products, market analysis, online marketing strategies, department policy and procedures, customer service, shipping & return policies, and quality assurance.

Vertical marketing is not a one-person show; it needs the efforts of all departments, such as sales, customer service, marketing, quality assurance, shipping, and other relevant departments. 

In my experience, I have seen that coordination and teamwork speed up getting the work done and bringing everybody on the same page with no false starts and no long learning curve. Learning always happens within the process. In my work experience, every day becomes a challenge, and at the end of the day, when it’s resolved, the focus gets more accurate.

While making a vertical strategy plan, my efforts are always built upon an intelligent combination of traditional and contemporary marketing tools, online, print, social media platforms, and conventional media. 

In this digital world, this MIX & MATCH approach is vital in B2B marketing. I always believe in well-equipping myself in all aspects of marketing when the company needs me, or an opportunity arises. 

My main goal is to develop customized strategies with complete flexibility so the company can quickly proceed in implementing plans to get the highest market share taking the minimum level of risk on investment. A meaningful metric of real-time data is crucial for each vertical marketing plan to result in an optimum return on investment (ROI).

After working for years in B2B marketing solutions, I have learned one thing- ‘It’s not where you’ve been. It’s  where you’re going.’

I am very proud of the work I have done and what I learned from my mentors in the past. I believe in not being tied up to the past or not rushing blindly into the future. Instead, I want to use my knowledge in creating intelligent 360° marketing strategies that make sense for the company I work with.

As technology platforms shift in different directions, I feel it’s essential to adopt the new technology, hybridizing the theory of the old school of marketing. No marketing theory is wrong if used in a dynamic way mixing with modern technology. A few essential things haven’t changed in the last two decades; I still believe in the power of words, images, and ideas to build markets and transform consumer perceptions. I don’t stop until it's right. Yes, mistakes happen, decisions can be wrong, so, without defending my failures and giving excuses, I work to fix strategy by filling the holes.



Creative Projects


Custom Website & Applications


Star Recommendations


Produced ROI

Technology I work with