Category Archives: Blog

Vertical Marketing + Technical Marketing- A Healthy Mix

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Content production is very important in a vertical marketing and also time consuming aspect; however, in the age of digital marketing, I feel my company’s vertical customers will likely know quite a bit about my company prior to meeting, so it’s very important to have relevant, strategic content readily available through our company website, social media outlets and other trusted sources. “Know your audience and address their issues on the site”- is very important to create an awareness inside them



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Unlocking Vertical Marketing

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Developing a Vertical Marketing Plan As a vertical market strategist I want to maximize the engagement efforts and likely shortening the sales cycle and lessening the cost of sales.



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Approach to Vertical Marketing

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Vertical Marketing is one of my expertise along with technical marketing. I have 8 to 10 years working experience with B2B industries as a marketing expert developing their marketing strategy combining with technical marketing. I worked in the B2B companies to develop the vertical marketing strategy with competitive intelligence (CI) such as Crowd Control Security & Ticket Scanning System, Food Machining, Linear Motion Control System, Construction Tools etc. In order to do so, I had to gain a solid knowledge



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Dos and Don’ts of your Website

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Beware! It’s coming! It’s there. The moment we click to our Internet browser a goblin like creature pops up and a sharp pain triggers our brain. In marketing and advertising term these goblins are known as ‘Pop-ups”. Everyday Internet users are bombarded with hundreds of these flashing dancing pop-ons making the consumers and users frustrated and irritated. By dumping these visually over-stimulated flashy ads, marketers are just wasting billion of dollars with zero or minimal results. So before investing mammoth



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Essentials of Visual Marketing

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It’s a jungle out there!! Consumers are bombarded with hundreds of commercials everyday. According to the studies, on average an individual is exposed to 3500 commercials messages a day. However, majority of them get filtered and cannot be recalled later. It seems as if they have a goldfish memory. It’s a Herculean task for marketers to get their message pass through their customer’s memory firewall so that it can be recalled later. Businesses are putting relentless effort to come up



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How Testimonials Build Customer Confidence

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Testimonials are vital marketing tactics to boost up customer confidence on your products or services. Customers want to feel confident and assured that they are making the right purchasing decision. Nobody wants to go through the post purchase dissonance after buying a product. They want to be satisfied and confident on their purchase. Reviewing testimonials helps customers to make smart purchasing decision and better understanding of your products or services. Websites with enough reviews psychologically help customers to make purchase



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One Time Fee vs Monthly Fee

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Often business owners and managers perceive paying a small monthly service fee as a convenient and easy way to maintain their corporate website.  However, they completely overlook the missing opportunities and benefits in the long run. Though psychologically paying $100 per month looks more economical rather than paying a ‘Onetime Fee’ of  $1200 but eventually in the long run corporations are ending up paying more with lesser return. It is like buying a house versus paying a monthly rent, which



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