Content production is very important in a vertical marketing and also time consuming aspect; however, in the age of digital marketing, I feel my company’s vertical customers will likely know quite a bit about my company prior to meeting, so it’s very important to have relevant, strategic content readily available through our company website, social media outlets and other trusted sources.
“Know your audience and address their issues on the site”- is very important to create an awareness inside them that my company has the best solution for them in order to do so I do my own research, understand pain points and tailor my message accordingly.
Content Development- Content to be highly organizes and focuses with creativity and technology:
Testimonials – I believe our customers are an excellent source of future business. In a vertical strategy, be sure to highlight clients in that specific vertical. Now I prefer to do a video interview and installation presentation and showing how the verticals are benefited to use our products social in mathematically figures.
Product Presentation – Also I prefer to demonstrate the result before using our products. Product presentation is very important in vertical marketing.
Article Placements – Earned media provides third party validation and positions you as a thought leader/expert.
Presence in Social Media – (Blogs, case studies, white papers) I always try to come up some kinds of news update with every product updates, product expertise and past performance in forms of news, blogs, case studies or white paper. Vertical marketing is a team effort, so I prefer to provide all these links to other departments to push the sales.
Infographics – In this digital world people don’t have lot of time to read lengthy paper so I always find different creative methods to present information and data clearly and concisely by creating graphic visuals. I always get results doing this.