Approach to Vertical Marketing


Vertical Marketing is one of my expertise along with technical marketing. I have 8 to 10 years working experience with B2B industries as a marketing expert developing their marketing strategy combining with technical marketing. I worked in the B2B companies to develop the vertical marketing strategy with competitive intelligence (CI) such as Crowd Control Security & Ticket Scanning System, Food Machining, Linear Motion Control System, Construction Tools etc. In order to do so, I had to gain a solid knowledge on their products, technology, target customers, their competitions, competitor’s products, market analysis, online marketing strategies, department policy and procedures, customer service, shipping & return policies, quality assurance.
Vertical marketing is not an one man show; it needs the efforts of all departments like sales, customer service, marketing, quality assurance, shipping and other relevant departments. In my experience I have seen, Coordination and teamwork speed up the process how to get the work done and bring everybody on the same pages with no false starts and no long learning curve. Learning always happens with the process. Everyday becomes a challenge and at the end of the day when it’s resolved my focus gets more accurate.

While making a vertical strategy plan my efforts are always built upon an intelligent combination of traditional and contemporary marketing tools, online and print, social media platforms and conventional media. In this digital world MIX & MATCH is important in B2B marketing. I always believe in well-equipping myself from all aspects of the marketing when the company needs me or an opportunity arises. My main goal is to come up with customized strategies with complete flexibility so the company can quickly proceed in implementing plans in order to get highest market share taking minimum level of risk on investment. A meaningful metrics of real-time data is very important for each vertical marketing plan to result an optimum return on investment (ROI).

After working in B2B marketing solutions, I have learned one thing- ‘It’s not where you’ve been, it’s where you’re going.’
I am very proud of the work I have done and what I learned from my seniors in the past, but its wise not to tied up to the past and also not rushing blindly into the future;
instead I want to use my knowledge in creating intelligent 360° marketing strategies that make sense for the company I work with.

As technology platforms shift to different directions, I feel it’s very important to adapt the new technology, hybrid the theory of old school of marketing. No marketing theory is wrong if it is used in a dynamic way of modern technology. A few essential things haven’t changed in the last two decades, I still believe in the power of words, images and ideas to build markets and transform consumer perceptions. I don’t stop until its right. Yes, mistakes happen, decisions can be wrong, so, without hiding own failure and giving excuses I work to fix strategy filling the holes.