Daily Archives: February 16, 2018

Vertical Marketing + Technical Marketing- A Healthy Mix

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Content production is very important in a vertical marketing and also time consuming aspect; however, in the age of digital marketing, I feel my company’s vertical customers will likely know quite a bit about my company prior to meeting, so it’s very important to have relevant, strategic content readily available through our company website, social media outlets and other trusted sources. “Know your audience and address their issues on the site”- is very important to create an awareness inside them



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Unlocking Vertical Marketing

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Developing a Vertical Marketing Plan As a vertical market strategist I want to maximize the engagement efforts and likely shortening the sales cycle and lessening the cost of sales.



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Approach to Vertical Marketing

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Vertical Marketing is one of my expertise along with technical marketing. I have 8 to 10 years working experience with B2B industries as a marketing expert developing their marketing strategy combining with technical marketing. I worked in the B2B companies to develop the vertical marketing strategy with competitive intelligence (CI) such as Crowd Control Security & Ticket Scanning System, Food Machining, Linear Motion Control System, Construction Tools etc. In order to do so, I had to gain a solid knowledge



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