Daily Archives: November 13, 2013

Essentials of Visual Marketing

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It’s a jungle out there!! Consumers are bombarded with hundreds of commercials everyday. According to the studies, on average an individual is exposed to 3500 commercials messages a day. However, majority of them get filtered and cannot be recalled later. It seems as if they have a goldfish memory. It’s a Herculean task for marketers to get their message pass through their customer’s memory firewall so that it can be recalled later. Businesses are putting relentless effort to come up



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How Testimonials Build Customer Confidence

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Testimonials are vital marketing tactics to boost up customer confidence on your products or services. Customers want to feel confident and assured that they are making the right purchasing decision. Nobody wants to go through the post purchase dissonance after buying a product. They want to be satisfied and confident on their purchase. Reviewing testimonials helps customers to make smart purchasing decision and better understanding of your products or services. Websites with enough reviews psychologically help customers to make purchase



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