I share my creative and technical success and its rewards with others and it’s a Mantra of being successful. By doing so, people want to be a part of my success…knowing that I am welcoming and appreciative. As new opportunities evolve, I have confidence to make myself available for all of them! No task is too difficult or too tedious as “My Network = My Networth”. I can handle just about anything that is thrown my way.
My main and foremost goal as a digital marketing strategist is to convert sales to leads and increase ROI.
In digital marketing world I am Omnivorous, not Vegan.
I believe that digital is part technology, part content strategy, part marketing art — and science.
My omnivorous traits to test and learn techniques combined with technology have made a great rare digital marketing strategist who help companies to gain real time market share.
I believe, in digital marketing world HONESTY is the keyword to sustain and my honesty to my job makes me a great highly proactive marketing strategist and I am naturally curious. Instead of sitting down and ponder longer in front of a computer monitor, with my great endurance I have become fluent in how internet works and creative in my approach that I am able to find things what other strategist cannot find. Desktop research is lonely endeavor, no doubt on that, but I didn’t turn myself into a timid bookworm although I require anatomy to do my things and I am highly communicative team player.
I take the leadership in helping the companies to figure out how to use the internet best combined with technology to achieve their business growth objectives. I define these objectives in a three- year growth plan. As I have years of experience in hand-on training in graphic design, web development & CMS, e-commerce platform, programming languages, animation, video edit and presentation actually I have gained technical capability to decide what technology I need to use to produce better results for my digital strategy. I take leadership to produce result increasing ROI by creating a strong online presence. That is now a common goal of every company in the market. Without following Google’s algorithms and strategy it’s impossible to create a result oriented online marketing presence regardless, it’s B2B or B2C company or any type of social media platform.
One of my strongest point of my expertise is – I am very visual and as a graphic designer and I can visualize the site with best UI elements that enhance the esthetic part of the website or pdfs, or print material, or online document. On the other hand, as I am digital marketing strategist I know how to use elements on site like photos, promotional banners, infographics, Call of Action, Point of Sales, Contents, tags, positioning of keywords and other design elements compatible to Google Algorithms. I am able to connect all the dots of digital marketing and can create a seamless integration of all digital marketing platforms. And that produces a strong online presence converting leads to sales. So I have equipped myself technically and strategically to develop a total online presence for the company establishing their brands in a stimulus way to the target customers and influencers to “take action”.
I believe in growing myself in a collaborative environment working with my team members, seniors and expert associates with cross-functional feedback. I have seen great results of doing brainstorming with the experts and senior associates in the company.
An audit of the client’s digital assets as well as those of their competitors;
Create a plan working closely with sales directors, CEOs, product managers to develop an international web presence architecture and online marketing strategy;
In this way I start to create a clear road-map that orchestrates all relevant digital channels and tactics (i.e. websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, media/blogger outreach, etc.) into one actionable plan;
I create Search Engine Optimization management of strategies following the company’s long term plan how they want to evolve online next 3 to 5 years;
After that I start creating a flow chart on web development, links, content, tag management, landing page configurations, photo & video galleries, UI creation, videos, testimonials, chat, forum, groups, discussion groups, blogs, news, press releases, events etc., depending on the industries;
Perform detailed desktop research into our clients, their category, and competitors across multiple markets;
De-construct competitive best practices in digital marketing and create benchmarks;
Define global web architecture detailing what sites and social assets the brand will maintain demographically, nationwide or globally in various versions and languages;
Conduct web asset audits to map a brand’s global or nationwide web presence and assess the effectiveness of each asset;
Keep changing strategy overseeing closely on KPI’s and real time results on different media with the various combination of digital and coding elements in the process of establishing global or nationwide position on major search engines and other social media;
Identify and bring positive changes in opportunities for companies to use digital technology to enhance their overall marketing mix: product, price, place, or promotion;
Supporting the management with research, analysis, and reporting in related areas, such as
market research, target segmentation, and brands strategy;
Recommending structural changes to the management to pass a realistic budget as technology evolves;
Suggesting to create new funnel with product variations by providing digital intel on companies and markets;
Helping with the ongoing digitization of agency IP and processes;
I act as main strategist of the company and guide the team to implement the strategies. I understand core company products, services and the target audience and decide which technology to use to gain the ultimate goals. I always in the quest of researching new technology and techniques to save company thousands of dollars in overhead cost. And prefer to use that money in other marketing campaigns. Digital Marketing is not now one set of campaigns to invest putting all eggs in one basket. I always suggest companies to try to invest with calculative risk into all facets of digital marketing to understand which media works good for them resulting maximum ROI. A perfect holistic dashboard of KPIs will show all campaigns results.
Areas of impact include strategic planning and leadership | Brand-Building Marketing & Business Development | Project Management | Product Development…